Amazon Kindle The new show can become a serious competitor to Apple's high-tech market. Their products combine innovative new content and much more modest price.
Paperwhite Kindle in Santa Monica September 6, 2012. REUTERS / Gus Ruelas -Jeff Bezos, Amazon CEO, took the stage Tuesday, September 6 in a large aircraft hangar in Santa Monica, California, for an orderly and efficient presentation of one hour on the state of the market for high technology. He first explained why most iPad competitors failed: "These are gadgets, he said, and people do not want more gadgets. They want services that improve over time. "He then spent five minutes explaining the policy of low prices Amazon. "We want to align ourselves with our customers, earn money when people use our devices rather than when they buy." Bezos was beaming when he showed how Amazon is reinventing the book market.advertisingDuring the first year after buying a Kindle, people buy almost five times more pounds, he said. This should put an end to arguments against the snobs who claim that Amazon Kindle is killing "literary culture." "Incidentally, it has introduced new products: first one reading mail, Paperwhite Kindle, with clear screen and built-in lighting, and the new Kindle Fire tablet HD, with more powerful processors and better screens of the Fire last year.Amazon wants to become a manufacturer of technology productsHowever, it was clear that this technical presentation of the new Amazon devices was a prologue to something more ambitious. We knew since the launch of the Kindle, Amazon's ambition was to become a manufacturer of technology products on its own. Last year, with the release of the Kindle Fire, we thought we understood the logic of Jeff Bezos: make input devices range in cost to sell and hope to make money with content played on these devices .But during his presentation, Bezos has undermined our beliefs by saying that Amazon did not intend to produce devices just correct. Instead, the Seattle company wants to compete directly with the iPad tablet both more sophisticated and less expensive. More importantly, he wants to build devices that buyers have as much fun to use than the Apple brand.
"This is not the best tablet in a given price range, he said, this is the best tablet at all."Remains to be seen whether this is indeed the case. I played a few minutes with the new Kindles in the demonstration area reserved for the press by Amazon, and although I found quite impressive, I did not have enough time to determine if they represent or could no serious competition for Apple.Priority to technology, not aestheticsDuring his presentation, Bezos has however given us some clues about how he wants to attack the iPad. The main talent Apple is to combine cutting edge design and production efficiency. Apple is able to manufacture on a large scale the most efficient products, and then sell them cheap enough to generate significant demand, but at a price still high enough to make huge profits. Amazon, however, does not give great importance to the design of its products.As the old Kindle Fire, the new Fire HD is externally speaking, a simple assembly of glass and plastic. Similarly, the software interface is not revolutionary. In contrast, Amazon cares about its technical equipment, Bezos spent a lot of time to explain how the two radios Wifi Fire HD models are better than those of other tablets (unlike Apple, however, Amazon buys components to outside companies).How Amazon account she do it? The company wants to be innovative Bezos in terms of price and content. The price issue is easy to solve: not trying to make a profit on the sale of its products, Amazon will sell still much cheaper than Apple. Kindle Fire HD the more upscale, with a 4G access, costs $ 499, the same price as the iPad last with only WiFi. In addition, Amazon has provided a package of 250 MB per month for the Kindle 4G only $ 50 per year. A package comparable to the iPad at AT & T back to $ 180 per year.You do not read just one bookBut this is not all. Bezos also wants to ensure that when you buy a book, a movie, or a game for Kindle on Amazon, this is more interesting than if you had purchased elsewhere. For this, Amazon has introduced a set of features potentially very addictive, which should change the way we approach digital media.Take the Whispersync feature, which allows you to synchronize an audio book to your Kindle book. If you listen, for example, the audio version while you work, your Kindle will instantly find the place in the text where you left off when you return home, you will want to continue to read in a "classic".There is also the X-Ray (X-rays), which allows you to see the "skeleton" of the books and movies consulted. Click on a novel and you can see a timeline showing where each character is introduced. In a film, it allows you to see the names of all the players in a particular scene. The X-ray also allows for any text, a glossary available at all times. This has perhaps not seem revolutionary, but placed end to end, all these functions offer a most enjoyable experience. I am sure that once users have tasted X-Ray, they can no longer do without it, and that they fail on other devices.We must also mention the fact that Amazon is constantly looking for new forms of content. Its online store now offers more than 22 million references to books, songs, movies and games, many of which are freely available to anyone enrolled in the Premium. More books appear on the Kindle thanks to the self-publishing Amazon, bypassing entirely the traditional publishing world. These books, including the Kindle exclusivity, were a big hit -27 100 best-selling books on Kindle are self-publications, Bezos said.The heir or monkey Steve Jobs?During his presentation, he also unveiled a new addition to the range of content already available for the Kindle. Amazon is, in fact, currently embarking on the publication of soap to allow authors to publish books episode by episode. This type of work had virtually disappeared from bookstores since the time of Dickens. Today, Bezos may have found a way to resurrect the literary form long been extinct.There are nearly a year after the death of Steve Jobs, many observers were asked who would be the next great innovator in the technology sector. Many eyes were then turned to Bezos and his presentation in Santa Monica has found many similarities between the two patterns. Like Jobs, Bezos spoke slowly, weighing his words, and he spoke as his way of seeing things technology.Yet it would be wrong to think that Jeff Bezos tries to ape Jobs or trying to build a new Apple. This is not the case. Amazon is becoming a major player among electronics manufacturers, a company able to nail his opponents to the ground by combining contents and fascinating high-end devices at incredible prices. If this strategy works, the rise of Amazon may be difficult to stop.
Paperwhite Kindle in Santa Monica September 6, 2012. REUTERS / Gus Ruelas -Jeff Bezos, Amazon CEO, took the stage Tuesday, September 6 in a large aircraft hangar in Santa Monica, California, for an orderly and efficient presentation of one hour on the state of the market for high technology. He first explained why most iPad competitors failed: "These are gadgets, he said, and people do not want more gadgets. They want services that improve over time. "He then spent five minutes explaining the policy of low prices Amazon. "We want to align ourselves with our customers, earn money when people use our devices rather than when they buy." Bezos was beaming when he showed how Amazon is reinventing the book market.advertisingDuring the first year after buying a Kindle, people buy almost five times more pounds, he said. This should put an end to arguments against the snobs who claim that Amazon Kindle is killing "literary culture." "Incidentally, it has introduced new products: first one reading mail, Paperwhite Kindle, with clear screen and built-in lighting, and the new Kindle Fire tablet HD, with more powerful processors and better screens of the Fire last year.Amazon wants to become a manufacturer of technology productsHowever, it was clear that this technical presentation of the new Amazon devices was a prologue to something more ambitious. We knew since the launch of the Kindle, Amazon's ambition was to become a manufacturer of technology products on its own. Last year, with the release of the Kindle Fire, we thought we understood the logic of Jeff Bezos: make input devices range in cost to sell and hope to make money with content played on these devices .But during his presentation, Bezos has undermined our beliefs by saying that Amazon did not intend to produce devices just correct. Instead, the Seattle company wants to compete directly with the iPad tablet both more sophisticated and less expensive. More importantly, he wants to build devices that buyers have as much fun to use than the Apple brand.
"This is not the best tablet in a given price range, he said, this is the best tablet at all."Remains to be seen whether this is indeed the case. I played a few minutes with the new Kindles in the demonstration area reserved for the press by Amazon, and although I found quite impressive, I did not have enough time to determine if they represent or could no serious competition for Apple.Priority to technology, not aestheticsDuring his presentation, Bezos has however given us some clues about how he wants to attack the iPad. The main talent Apple is to combine cutting edge design and production efficiency. Apple is able to manufacture on a large scale the most efficient products, and then sell them cheap enough to generate significant demand, but at a price still high enough to make huge profits. Amazon, however, does not give great importance to the design of its products.As the old Kindle Fire, the new Fire HD is externally speaking, a simple assembly of glass and plastic. Similarly, the software interface is not revolutionary. In contrast, Amazon cares about its technical equipment, Bezos spent a lot of time to explain how the two radios Wifi Fire HD models are better than those of other tablets (unlike Apple, however, Amazon buys components to outside companies).How Amazon account she do it? The company wants to be innovative Bezos in terms of price and content. The price issue is easy to solve: not trying to make a profit on the sale of its products, Amazon will sell still much cheaper than Apple. Kindle Fire HD the more upscale, with a 4G access, costs $ 499, the same price as the iPad last with only WiFi. In addition, Amazon has provided a package of 250 MB per month for the Kindle 4G only $ 50 per year. A package comparable to the iPad at AT & T back to $ 180 per year.You do not read just one bookBut this is not all. Bezos also wants to ensure that when you buy a book, a movie, or a game for Kindle on Amazon, this is more interesting than if you had purchased elsewhere. For this, Amazon has introduced a set of features potentially very addictive, which should change the way we approach digital media.Take the Whispersync feature, which allows you to synchronize an audio book to your Kindle book. If you listen, for example, the audio version while you work, your Kindle will instantly find the place in the text where you left off when you return home, you will want to continue to read in a "classic".There is also the X-Ray (X-rays), which allows you to see the "skeleton" of the books and movies consulted. Click on a novel and you can see a timeline showing where each character is introduced. In a film, it allows you to see the names of all the players in a particular scene. The X-ray also allows for any text, a glossary available at all times. This has perhaps not seem revolutionary, but placed end to end, all these functions offer a most enjoyable experience. I am sure that once users have tasted X-Ray, they can no longer do without it, and that they fail on other devices.We must also mention the fact that Amazon is constantly looking for new forms of content. Its online store now offers more than 22 million references to books, songs, movies and games, many of which are freely available to anyone enrolled in the Premium. More books appear on the Kindle thanks to the self-publishing Amazon, bypassing entirely the traditional publishing world. These books, including the Kindle exclusivity, were a big hit -27 100 best-selling books on Kindle are self-publications, Bezos said.The heir or monkey Steve Jobs?During his presentation, he also unveiled a new addition to the range of content already available for the Kindle. Amazon is, in fact, currently embarking on the publication of soap to allow authors to publish books episode by episode. This type of work had virtually disappeared from bookstores since the time of Dickens. Today, Bezos may have found a way to resurrect the literary form long been extinct.There are nearly a year after the death of Steve Jobs, many observers were asked who would be the next great innovator in the technology sector. Many eyes were then turned to Bezos and his presentation in Santa Monica has found many similarities between the two patterns. Like Jobs, Bezos spoke slowly, weighing his words, and he spoke as his way of seeing things technology.Yet it would be wrong to think that Jeff Bezos tries to ape Jobs or trying to build a new Apple. This is not the case. Amazon is becoming a major player among electronics manufacturers, a company able to nail his opponents to the ground by combining contents and fascinating high-end devices at incredible prices. If this strategy works, the rise of Amazon may be difficult to stop.
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