Monday 10 September 2012

Swabr collects 57,000 euros an above Crowd Investing: If the user is a partaker



About a year ago we introduced at this point Swabr for the first time. Approach of the young company from Berlin is to facilitate internal communications and replace the e-mail for some communications. Swabr which stands for Blackboard 2.0 was a rather unusual way to get fresh capital: Crowd Investing. For this purpose, the three founders started an action to the end of July Innovestment. Now, six weeks later, they have successfully completed the financing. Of 23 investors gathered 57,000 euros.
The goal of € 50,000 was exceeded slightly. The declared aim of the next three founders is to bring mobile applications to market. The action practices what StudiVZ-founder Dennis Bergmann has recently launched with mountain prince to life: Everyone can acquire stakes in companies and access to start-ups, below the arms. On the phone to me Swabr-founder and marketing director Lukas Pfeiffer was explaining the reason for the previously rather unusual action.
Bridging comes to big money
Because if you look at the numbers leads exactly to heart, are not a lot of 57,000 euros for a startup. Should be roughly one so maybe can feed a developer in Berlin for a year. What one wants to do great? Pfeiffer calls this investment because of a bridge financing. It was with investors and business angels in conversation in order to provide an investment from 200,000 to 300,000 euros to his feet. As the talks but still WOULD CHOOSE, you had to quickly get money to meet short-term needs. Crowd Investing was the solution.

Welcome Investment: platforms for Crowd Investing currently shoot like mushrooms
Finally Swabr has now received 23 bids in altitude of between 1,000 and 5,000 euros. Per 1,000 euros, an investor a silent 0.11 percent share of the Swabr Ltd. This includes participation in profits or one with a possible exit. Of the 57,000 euros, according to Pfeiffer, the startup can finance 6-9 months before the expected principal investment comes. Swabr sees itself as a better alternative to the U.S. counterpart Yammer in Germany. Currently 2,700 networks in 85 countries use the solution of the Berlin. The startup is currently composed of the three founders and two other employees.
Crowdfunding we've seen especially in gaming and hardware projects. Here the user will donate something or get for your money an equivalent value, which he can use at short notice. Crowd Investing is designed to be much long-term. For the relatively young trend, there are already more and more platforms, the court the favor of small donors. Whether there really so many of them need be, once undecided. But Crowd Investing is definitely a trend that we should keep in mind. I think we will get to see many more such projects.

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